Image Credits

AUTUMN WINTER 2013 collection
Image: Daniel Njegich
Model: Narcisa Music and Chris Simmons @ Scene
Stylist: Dan Ahwa
Hair: Jude McEwen @ Toni & Guy, Perth
Painting: Waldemar Kolbusz
Makeup: Erin Butcher @ MAC


After heading the womenswear design for Mooks Clothing Co, Kirsha Whitcher returned to New Zealand and launched her label, Salasai.

The design is conceptual, telling stories that are often dark, always beautiful and lined with meaningful contradictions. Whitcher interprets fabric to create silhouettes that are strong and tailored with subtle details of a modest feminine yesteryear. Intelligent cuts and meticulous use of colour enable unisex pieces that compliment the form and command a style of genderless androgyny. Each range is innovative, wearable and modern balanced with textural fabrics with a demand of quality, Salasai has been a fixture at New Zealand’s Fashion Week and continues to garner national and international accolades from the likes of UK Grazia, Yen, Frankie, Fashion Toast, Fashion Quaterly NZ and

Salasai relocated to Western Australia in December 2011. A brave move for Salasai to expand its market and explore more fully the potential of an international market.


Kirsha Witcher
m 0468 333 098


Maggie May – Public Library – Sales and PR agency
T +64 (9) 378 0072